Capgemini video

Gamification has gone global and mainstream this year, it is official. It was the top trending keyword on the first day at social enterprise conference Dreamforce 2012, it almost made it into Oxford dictionary last year, it is what all our customers use.

Global management consulting CapGemini uses a leaderboard to launch a faster and budget-efficient campaign to connect their existing and new customers at Dreamforce12 conference by using the hashtag #happycustomersonly

Watch how it all got started

The leaderboard is now on their Facebook profile:

We’ll be following up with the campaign and get you updated on the results.

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