A week ago the world was swayed by 2012 MTV Video Music Awards ceremony held in Los Angeles, CA.
The event has been a huge success ever since it started, and we were looking forward to it as much as everyone else.
MTV Australia aimed to generate more Twitter buzz around the event to engage more viewers locally during the screening of the show. They decided to use our Social Event Leaderboard to achieve just that. We asked the organisers of #VMAblogfast event a few questions to see if they were satisfied with our services.
Who did you leaderboard?
We invited a range of press, online bloggers, faces and some talent to watch the VMAs and tweet along to the hashtag #vmablogfast
Why did you leaderboard them?
Part of the aim of the morning was to increase the online discussion of the awards show within Australia, and the competition element encouraged people to keep tweeting
It created a friendly competitive feel of the morning, with people’s tweets showing on the screen and keeping track of their progression in the rankings
What did you hope to achieve and did it go well/as planned/exceed your expectations?
The hashtag ‘#vmablogfast’ was trending top in Australia, and even trended in the top ten internationally on the day! This was very exciting for us.
What were the results in terms of numbers?
– In total our attendees had a combined follower count of 357,667 and helped us generate exposure levels of over 3.3 million!
– The #VMABLOGFAST was the leading trending topic in Australia throughout the event and for the majority of the day, and briefly trended internationally.
TOTAL REACH – 516,639
(Reach is defined as the total amount of unique users that either participated in or were exposed to the #VMABLOGFAST topic)
TOTAL EXPOSURE – 3,393,342
(Exposure is defined as the total amount of users that were exposed to the #VMABLOGFAST topic including duplicate tweets)
TOTAL TWEETS – 793
(This only includes locally-generated tweets featuring the #VMABLOGFAST hashtag)
TOTAL RETWEETS – 185
How would you rate the Leaderboarded service?
I would rate it highly – being able to redesign the Leaderboard to reflect our on air creative looked really good!
The regular updates helped – even being able to update at smaller intervals like 5/10 minutes would have been great.
We were happy to assist MTV Australia in achieving high results with Leaderboarded services and are looking to work together again!
P.S. We have implemented the suggestions regarding the update intervals and added more skins for leaderboards.