Stealth mode means running your gamification initiative without the players knowing about it. For leaderboarders that means a stealth leaderboard to track activity among their players according to the game and league they have devised.
There are few reasons why this can be a really good idea:
1. It creates a baseline
It lets you create a baseline of ‘pre-gamified’ activity. The stats and results from your player cohort can be aggregated to get a feel for the natural performance of your community. Once the gamification begins in earnest, you can analyse whether it’s making any difference – so, you will have a “before” and “after” picture. This is particularly useful where “hard” data is used e.g. sales performance games.
2. It lets you iron out the kinks
Let’s face it, gamification programs, games and leagues all have many moving parts. It’s rare to see a new leaderboard get going on an automated basis from day one. Typically it takes a couple of weeks before the leaderboard ‘settles’ down to accurately track digital activity and communicate the results.
3. It lets you tweak the scoring system before it launches
Seeing a live leaderboard in action will give you a picture of how it will feel when made public. Is there volatility in the rankings from week to week (or is everyone stuck in their starting positions?)? Does it say anything interesting about the community being Leaderboarded? Are the people at the top of the leaderboard the people you’d expect to be there?
Of course there are some gamification initiatives where this doesn’t apply, for instance where everything being tracked is activity by the players themselves, or if they have to sign up first before you can track their activity.
However for the most part thinking and planning for a couple of weeks of baseline before you go live will allow you to get everything working and have some great evidence for the success of your gamified program.
Here’s my top 10 Twitter accounts to follow at SXSW next month. As well as being rather useful, it’s also a power leaderboard that we put together in under 5 minutes just to demonstrate how simple Power Leaderboards are to create and to use to drive traffic to your web site or blog.
SXSW Power Leaderboard by Toby Beresford - Leaderboarded.com
As someone interested in the media and social media I’ve started running a leaderboard of the Global Newsbrands. As usual things only really get interesting in the second week when we see the rises and falls of individual teams.
This week Sky News and Huffington Post did well while TechCrunch saw a fall. Good to see too, the addition of the Mashable team, straight in at #8. If I was a media baron I’d be pretty concerned at the growing footprint of the digital first newsbrands.
This is also interesting technically as we are measuring the total Twitter social media footprint of a newsbrand across all its owned channels, not just their primary Twitter account. It is a leaderboard of leaderboards – each individual newsbrand has its own sub leaderboard – e.g. Sky News Leaderboard, CNN leaderboard where individual journalists compare performance with each other and their corporate accounts on the leaderboard. Any journalist can sign up and even if they only tweet once or twice a week, those tweets (and importantly the retweets) will all contribute to the overall team score reflected on Global Newsbrands.
We’re really enjoying the Elite Tech VCs leaderboard at the moment. It’s a fabulous example of the power of leaderboarded to create an interesting game for serious market participants.
In this case, leaderboarder Alistair Malins has added over 50 venture capitalist firms, that are engaged in the Tech sector, and ranked them according to the level of weekly engagement they are driving across their 3 main social channels – Twitter, LinkedIn and Facebook.
The results are fascinating, some of the firms you’d expect to be in the top 10 are being gradually edged out by the challenger brands.
Venture Capitalists are in a market for ‘mind share’ and access to the best deal flow, by being a successful social VC they can ensure their brand is reaching the entrepreneurs and startups who will want to do business with them. The Elite Tech VCs leaderboard (#etvc) shows what’s really going on.
Great to see new joiner 500 Startups come straight in at number 2 on the leaderboard.
Today we’ve changed the algorithm for the social MPs ranking – we wanted to reflect what’s been happening in the past week on social media not just the last 90 days.
The new ranking is still based on Klout but we’ve added a metric to take into account this week’s engagement rate on Twitter – i.e. the percentage of followers who have either retweeted or mentioned the MP that week. This means that MPs who are driving the conversation on social media in the past week will go up the rankings.
Don’t forget to Follow the leaderboard and keep track of who’s hot and who’s not in Westminster each week. Communities secretary, Eric Pickles, goes to number one as the conversation over flood defences continues on Twitter.
Also as a result of the algorithm change, we have some big Top Climbers this week. They are:
Nick Harvey – up 204 places to #13
Mark Simmonds – up 143 places to #12
Edward Davey – up 135 places to #11
Margaret Hodge – up 96 places to #19
Ian Lavery – up 91 places to #2
Here’s the current social MPs leaderboard:
Social MPs #socialmps by Socialmps.com in association with Leaderboarded.com - Leaderboarded.com
Today I’ve launched a brand new leaderboard tracking the global news industry – is it the TV news channels, the newspapers or the social media blogs who win the crown for greatest digital newsbrand?
Find out with the weekly global newsbrand leaderboard. We’ll be tracking all the twitter accounts (yes all) of the major newsbrands to find out which brand is really getting the most engagement around the global news agenda.
I think it’s going to be an interesting ride for everyone as we find out who has the world’s attention when it comes to breaking news and current affairs analysis.
So, how does Newsbrands work?
Firstly we have the child leaderboards for each newsbrand team. Here’s the child leaderboard for the BBC for example. There are currently 30 newsbrands that feed in to the global newsbrand leaderboard.
Each newsbrand is then ranked in terms of number of tweets, number of retweets and number of mentions that it has earned over the past week. The aggregate score goes forward to their newsbrand total.
Each firm can go up the table if their journalists register their twitter accounts to contribute to the overall tally.
When you are entering scores into a leaderboard you might think it’s quite straightforward and there is only one way to do it. But in fact there are a number of ways that the leaderboard can add up scores for a player. The great news is that with Leaderboarded we’ve covered all the different permutations using our ‘scoring method’ option. You can access it by adding a new metric to your leaderboard based on a Manual Entry connector.
The full list of Scoring Methods currently supported by the Manual Entry connector are as follows:
Total will sum all scores during the scoring period (Default)
Latest will use the most recent score entry in the current period
Latest – ignore period will use the most recent score entry no matter when it was scored
Difference will take the difference between the last score entry of the previous period and the most recent score entry for the current period.
Lowest Score in Period will take only the lowest score as the entry for the period.
Highest Score in Period will take only the highest score as the entry for the period.
Let’s look at some scores for a player and see how the Scoring Method affects the score that Leaderboarded uses for that player. Our score period is 1 week (2-8 Jan):
And here are the scores that will be given (assumes using score entries for Metric A unless otherwise stated)
Sum of all scores during period
Latest score in period
Latest (Metric B)
No scores in period so results in a zero score
Latest score ignoring period for Metric A
Latest-ignore period (Metric B)
Latest score ignoring period for Metric B
Sum of scores for this period, minus sum of scores for previous period
We’ll shortly be making a change to the main navigation within the leaderboard app – changing the ‘Scores’ menu to read ‘Metrics’. There are no deep functional changes to go with this, it’s just housekeeping – the Metrics link now takes you to the list of Metrics for your leaderboard.
It’s a small change but we now link the publisher of every leaderboard to their Leaderboarded player account by default. That allows viewers to find out more about the publisher and perhaps follow other leaderboards by that publisher.
As leaderboard owner you can control where this link goes to via the Dashboard | Options – you can even change the name of the publisher if you want it to be your business name, and link to your website, rather than your personal account.
In this example at the Dentistry Show – Leaderboarded Partner, Get Wise Marketing, link their publisher name on their leaderboard to a landing page on their site all about leaderboard management.