Leaderboarded.com launched a new product today designed for event managers to drive pre-event buzz around their event hashtag.
CEO Toby Beresford explains “many event managers let social media fend for itself, often creating an event hashtag but minimally promoting it. They are missing a trick. The huge advantage of a hashtag being used in the run up to event is that it builds digital buzz – that sense of excitement is often the signal people look at when whether to attend in person or not. Driving up digital buzz pre-event can increase attendance, ticket sales and community engagement at the event itself. “
To work the tool all you need is an event hashtag and a name for your ‘ambassadors’, then you publish the results weekly as a news bulletin, gradually warming up your audience week by week. The Leaderboarded tool tracks all Twitter activity around the hashtag for you and gives the ambassadors points when they are tweeted, mentioned or retweeted by others.
Events guru William Thomson of Gallus events recommends giving your ambassadors a name that is in keeping with your event theme – for example with his “Who Stole My Audience” event the ambassadors would be named “The Usual Suspects”.
While some event managers like to incentivise their ambassador programs, it’s not a pre-requisite. “Generally speaking event ambassadors don’t need additional incentives” says Beresford “a good ambassador program is all about being seen to belong to a cadre of core supporters rather than doing it for some extrinsic prize.”
Social media expert Nat Schooler (@natschooler) used Leaderboarded to promote the Dentistry Show earlier this year with stunning results – “Our event ambassador board created so many interactions that our weekly twitter feed has gone from 85,000 impresssions per week to an average of around 500,000” he said.
The tool is priced per ambassador with pricing started at £9.99 per month for a small event up to around £100 per month for a larger event. To try it out free for 7 days, visit http://www.leaderboarded.com/genie/hashtag and sign up with your event Twitter account and enter your hashtag.
Leaderboarded is a previous winner of the Event Technology Awards Best Use of Social Media category.
We’ve got a few interesting new features for you for July:
Export Past Performance
- you can now export the past performance of any of your players to a CSV format for processing in Excel. This allows you to offer a detailed monitoring service and reporting to your players.
- you can now configure a ‘Join this leaderboard’ button for your leaderboards. Players can join your leaderboard simply by using their Leaderboarded accounts. New players are automatically added to the Included player list and will be included in future polls and releases of your leaderboard.
- each release now has its own dedicated report. This shows email stats so if you’re using leaderboarded to build an email channel to players and followers you can track the success of that approach.
- you can now configure sponsor logos and links to be included in every release email. This ensures your leaderboard sponsor has their brand wherever the leaderboard is seen.
Many cloud vendors, in an effort to satisfy the understandable security and privacy worries of CIOs, downplay what is for me the true benefit of the cloud – the network effect. The more people on a single service, the more value it has for me as an individual.
Instead cloud vendors talk up the value of being able to scale up and down quickly- to add and remove servers at will in response to traffice. I think that’s all well and good but a bit techie, and a marginal benefit to be honest, that’s more the benefit of outsourcing your server farm. After all if I could probably do the same thing by ringing up my hosting supplier and buying another server for them to plug it in. Sure it’s not that fast but really? Is that worth all the fuss around ‘cloud’?
The true value of the cloud is the network effect – the fact that when we are all using the same database, we can share data in response to business need. The business services that are breaking the mould are giving businesses new ways to collaborate, and fast:
Dropbox lets me share folders with a new supplier or customer within a second – that’s the true power of the cloud
Google Docs lets me collaborate on a spreadsheet with customers and partners within a second – that’s the true power of the cloud.
Leaderboarded lets me provide a scorekeeping service for internal staff, external ambassadors within a second – that’s the true power of the cloud.
Isn’t it time we stopped putting all our effort into essentially valueless private clouds and started using and creating services that leveraged the true power of the cloud – the network effect?
I’ve been saying this so often recently I just thought I’d make sure it was on the blog. Leaderboarded provides a technology for you to run your own Nike+ style program so your brand can give additional value to your customers around their core motivations.
Let’s compare Nike + and how Zoopla have created a Zoopla + program for their customers, estate agents, called the Zoopla Property Power 100.
Nike+: Lets footwear customers track performance in the activity they really care about and the reason they buy footwear – Running
ZPP100: Lets online marketing customers track performance in another activity area for online marketing – Social Media
Oh yes, they are exactly the same from a strategic marketing point of view.
The only difference is cost:
Nike+: Millions of pounds and a lot of hard work
ZPP100: Hundreds of pounds and learning to use Leaderboarded.
I’m delighted to announce the Gamification Gurus for 2014 taking into account activity and promotion of gamification over the past year, in particular over public social media.
It was great fun giving out the awards at the Gamification World Congress last night as there were so many gurus in the room. The reality is that everyone on the gurus list is a leader within our nascent gamification community and worth recognising. We are all the gamification revolutionaries! Thank you all for your hard work in
educating the world about gamification.
The Gamification Gurus 2014 are:
Gamification Gurus 2014 by Toby Beresford - Leaderboarded.com
The travel#1k leaderboard (www.leaderboarded.com/travel1k) was first published on 9th April, 2014. The leaderboard ranks travel bloggers. The objectives of the board were:
To rank the players of the travel1k leaderboard (i.e. the bloggers) according to their social media influence in the travel sphere. It is commonly accepted that social media influence should try to measure the content creator’s reach (how many people follow or subscribe to the channel), activity (what’s the volume of content created and shared) and engagement (how much response is generated from the followers and viewers of the content).
By achieving the above, the leaderboard would:
Allow viewers and followers of the leaderboard to discover travel bloggers that are creating timely and current content that will inspire their own future travels. The #travel1k follower will find it easier to decide which bloggers’ content to look at as he/she could start by looking at the bloggers at the top of the leaderboard first.
Give feedback to travel bloggers about how well they are doing with their blogging – the higher they are up the leaderboard, the more accomplished they would be at creating and sharing engaging travel content.
When the board was first established, it was decided to use Klout as the sole scoring metric. Klout is one of the best accepted measures of an individual’s social media influence. Klout will consider an individual’s social media output on 8 platforms including Twitter, Facebook, LinkedIn, Instagram and will look at over 400 signals to calculate his or her Klout Score. The individual’s social media output is considered over a length of time, and therefore the score will change gradually over time. Also, Klout (correctly so) does not distinguish between what topic area the social media content is about.
The last two factors about Klout Score were the reason why we decided to change the #travel1k leaderboard’s scoring method. We would like this leaderboard to reflect the influence of a blogger by looking at:
The activity and engagement achieved over the current score period only (i.e. the current week) as we would like to highlight the most current content being created and shared
Travel-related social media content only
We decided that the most straight forward way for us to implement the above two objectives were to use Twitter as the only source of signals, as we can collect tweets that contain certain terms such as #travel or “travel” . We have made the move to collecting our scoring signals from only Twitter and soon we will start giving points only to tweets containing travel-related terms.