Anthony Rowbottom, Membership Relations Manager at Clinical Current wanted to reach out to influential clinicians (doctors and nurses) to solicit their engagement in their brand new clinician knowledge network – Clinical CURRENT.
He wanted to engage with the top people driving the healthcare conversation online. So he set up a leaderboard around a popular hashtag ‘#hcsm’ on twitter. This hashtag allows anyone on twitter to follow the conversation on ‘Healthcare Social Media’ wherever they are in the world.
The leaderboard quickly picked up over 500 players, ranked according to their activity and influence. Using the influence scores derived from the Klout data service he was able to focus attention, on the most influential people tweeting on this hashtag.
He has now set up the hcsm leaderboard to release on a weekly cycle, using a leaderboard as a Social Status solution to reaching out to his potential and existing community. He has already discovered new influential clinicians and seen sign ups to the Clinical CURRENT site increase.
Watch the video interview below to hear Anthony tell it for himself.
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